Privacy Policy

As of: September 16, 2025

Table of Contents

• Controller
• Overview of Processing
• Relevant Legal Bases
• Security Measures
• General Information on Data Storage and Deletion
• Rights of Data Subjects
• Provision of the online service and web hosting
• Use of cookies
• Contact and inquiry management
• Web analysis, monitoring, and optimization
• Plug-ins and embedded functions and content
• Changes and updates

Responsible party

Digisell services GmbH Uhlandstraße 165/166 10719 Berlin Email address: [email protected]

Overview of processing operations

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

• Inventory data.
• Contact data.
• Content data.
• Usage data.
• Meta, communication, and process data.
• Protocol data.

Categories of data subjects

• Communication partners.
• Users.

Purposes of processing

• Communication.
• Security measures.
• Reach measurement.
• Organizational and administrative procedures.
• Feedback.
• Profiles with user-related information.
• Provision of our online offering and User-friendliness.
• Information technology infrastructure.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

• Consent (Art. 6 (1) (a) GDPR) – The data subject has given their consent to the processing of personal data concerning them for a specific purpose or several specific purposes.
• Performance of a contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
• Legitimate interests (Art. 6 (1) (f) GDPR) – Processing is necessary to protect the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and freedoms of the data subject which require protection of personal data do not override them.

National data protection regulations in Germany: In addition to the data protection provisions of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission and automated decision-making in individual cases, including profiling. Furthermore, the data protection laws of the individual federal states may apply. Note on the applicability of the GDPR and the Swiss Data Protection Act: This data protection notice serves to provide information in accordance with both the Swiss Data Protection Act (DSGVO) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to their broader geographical application and clarity. In particular, instead of the terms “processing” of “personal data,” “overriding interest,” and “particularly sensitive personal data” used in the Swiss Data Protection Act, the terms “processing” of “personal data,” “legitimate interest,” and “special categories of data” used in the GDPR are used. However, the legal meaning of these terms continues to be determined by the Swiss Data Protection Act within the scope of the Swiss Data Protection Act.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing, as well as the varying probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons. These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to it, input, transfer, securing its availability, and segregating it. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings. Truncation of the IP address: If IP addresses are processed by us or by the service providers and technologies we use and the processing of a full IP address is not necessary, the IP address is truncated (also known as “IP masking”). The last two digits, or the last part of the IP address after a period, are removed or replaced by placeholders. The purpose of truncating the IP address is to prevent or significantly impede the identification of a person based on their IP address. Securing online connections with TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

General information on data storage and deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consent is revoked or no further legal basis for processing exists. This applies to cases where the original processing purpose no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data. In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons, must be archived accordingly. Our privacy policy contains additional information on the retention and deletion of data that applies specifically to certain processing operations. If multiple retention periods or deletion periods are specified for a given date, the longest period always applies. We process data that is no longer retained for its originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its retention. Retention and deletion of data: The following general periods apply to retention and archiving under German law:

• 10 years – Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents necessary for their understanding (Section 147 (1) No. 1 in conjunction with (3) AO, Section 14b (1) UStG, Section 257 (1) No. 1 in conjunction with (4) HGB).
• 8 years – Accounting documents, such as B. Invoices and cost receipts (Section 147 (1) Nos. 4 and 4a in conjunction with Section 3 Sentence 1 of the Fiscal Code (AO) and Section 257 (1) No. 4 in conjunction with Section 4 of the Commercial Code (HGB).
• 6 years – Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents, insofar as they are relevant for taxation, e.g. B. Hourly wage slips, operating statements, calculation documents, price labels, but also payroll documents, provided they are not already accounting documents, and cash register slips (Section 147 (1) Nos. 2, 3, 5 in conjunction with Section 3 AO, Section 257 (1) Nos. 2 and 3 in conjunction with Section 4 HGB).
• 3 years – Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which relate in particular to from Articles 15 to 21 GDPR:

• Right of objection: You have the right to object at any time to the processing of personal data concerning you which is based on Article 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; This also applies to profiling insofar as it is related to such direct advertising.
• Right of withdrawal of consent: You have the right to withdraw consent at any time.
• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data, as well as further information and a copy of the data in accordance with the statutory requirements.
• Right to rectification: You have the right, in accordance with the statutory requirements, to request the completion of the data concerning you or the rectification of inaccurate data concerning you.
In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons, must be archived accordingly. Our privacy policy contains additional information on the retention and deletion of data that applies specifically to certain processing operations. If multiple retention periods or deletion periods are specified for a given date, the longest period always applies. We process data that is no longer retained for its originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its retention. Retention and deletion of data: The following general periods apply to retention and archiving under German law:
• 10 years – Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents necessary for their understanding (Section 147 (1) No. 1 in conjunction with (3) AO, Section 14b (1) UStG, Section 257 (1) No. 1 in conjunction with (4) HGB).
• 8 years – Accounting documents, such as B. Invoices and cost receipts (Section 147 (1) Nos. 4 and 4a in conjunction with Section 3 Sentence 1 of the Fiscal Code (AO) and Section 257 (1) No. 4 in conjunction with Section 4 of the Commercial Code (HGB).
• 6 years – Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents, insofar as they are relevant for taxation, e.g. B. Hourly wage slips, operating statements, calculation documents, price labels, but also payroll documents, provided they are not already accounting documents, and cash register slips (Section 147 (1) Nos. 2, 3, 5 in conjunction with Section 3 AO, Section 257 (1) Nos. 2 and 3 in conjunction with Section 4 HGB).
• 3 years – Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (Sections 195, 199 BGB).

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which relate in particular to from Articles 15 to 21 GDPR:
• Right of objection: You have the right to object at any time to the processing of personal data concerning you which is based on Article 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; This also applies to profiling insofar as it is related to such direct advertising.
• Right of withdrawal of consent: You have the right to withdraw consent at any time.
• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to receive information about this data, as well as further information and a copy of the data in accordance with the statutory requirements.
• Right to rectification: You have the right, in accordance with the statutory requirements, to request the completion of the data concerning you or the rectification of inaccurate data concerning you.
Further information on processing procedures, methods, and services:
• Provision of online offerings on rented storage space: To provide our online offerings, we use storage space, computing capacity, and software that we rent from a corresponding server provider (also called “web host”) or obtain from other sources; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
• Collection of access data and log files: Access to our online offerings is logged in the form of so-called “server log files.” The server log files can include the address and name of the accessed websites and files, the date and time of access, the amount of data transferred, a notification of successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), and usually the IP address and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes will be exempt from deletion until the respective incident has been finally resolved.
• Email sending and hosting:The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of the recipients and senders, as well as other information regarding the email sending (e.g., the providers involved), and the content of the respective emails are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent encrypted over the Internet. Emails are usually encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume any responsibility for the transmission path of emails between the sender and their receipt on our server; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Use of Cookies

The term “cookies” refers to functions that store and retrieve information from users’ devices. Cookies can also be used for various purposes, such as ensuring the functionality, security, and convenience of online services, as well as creating analyses of visitor flows. We use cookies in accordance with legal regulations. Where necessary, we obtain user consent in advance. If consent is not required, we rely on our legitimate interests. This applies when storing and retrieving information is essential to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online service. Consent can be revoked at any time. We provide clear information about the scope of consent and which cookies are used. Notes on the legal basis for data protection:Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures. Storage period: With regard to storage period, a distinction is made between the following types of cookies:
• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g., browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage period of cookies (e.g., when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.
General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including through the privacy settings of their browser.
• Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
• Data subjects: Users (e.g., website visitors, users of online services).
• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
Further information on processing processes, procedures, and services:
• Processing of cookie data based on consent:We use a consent management solution that obtains users’ consent to the use of cookies or to the procedures and providers specified within the consent management solution. This procedure is used to obtain, log, manage, and revoke consent, particularly with regard to the use of cookies and similar technologies used to store, read, and process information on users’ end devices. Within the scope of this procedure, users’ consent is obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers specified in the consent management procedure. Users also have the option of managing and revoking their consent. Consent declarations are stored to avoid repeated queries and to provide proof of consent in accordance with legal requirements. The data is stored on the server and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to assign the consent to a specific user or their device. Unless specific information is available on the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and device used. Legal basis: Consent (Art. 6 (1) (a) GDPR).

Contact and Inquiry Management

When you contact us (e.g., by mail, contact form, email, telephone, or via social media), as well as within the framework of existing user and business relationships, the information provided by the inquiring persons will be processed to the extent necessary to answer the contact inquiries and any requested measures.
• Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers); content data (e.g., textual or visual messages and posts, as well as related information, such as authorship or time of creation); usage data (e.g., page views and duration of visits, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
• Data subjects: Communication partners.
• Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
• Retention and deletion: Deletion in accordance with the information in the section “General information on data storage and deletion.”
• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Further information on processing procedures, methods, and services:
• Contact form:When you contact us via our contact form, by email, or other communication channels, we process the personal data transmitted to us to answer and process the respective request. This generally includes information such as name, contact information, and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).

Web Analysis, Monitoring, and Optimization

Web analysis (also known as “reach measurement”) is used to evaluate visitor flows to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Using reach analysis, we can, for example, identify when our online offering or its functions or content are most frequently used, or encourage reuse. It also enables us to understand which areas require optimization. In addition to web analysis, we may also use testing procedures to test and optimize different versions of our online offering or its components. Unless otherwise stated below, profiles—data summarized for a usage process—may be created for these purposes, and information may be stored in a browser or on a device and then read out. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data with us or with the providers of the services we use, the processing of location data is also possible. In addition, users’ IP addresses are stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no user data (such as email addresses or names) is stored for web analysis, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
• Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, persons involved).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Cookies are stored for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years).
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing methods, procedures, and services:
• Google Analytics:We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analytics information to a device in order to identify which content users have accessed within one or more usage processes, which search terms they used, accessed these contents again, or interacted with our online offering. The time and duration of use are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created using information from the use of various devices, and cookies may be used for this purpose. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide broad geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Contract Processing: https://business.safety.google/adsprocessorterms/; Basic basis for third country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can include, for example, graphics, videos, or city maps (hereinafter collectively referred to as “content”). The integration always requires that the third-party providers of this content process the users’ IP address, since without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We strive to only use content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. Furthermore, the pseudonymous information may be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online offering, but may also be linked to such information from other sources. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
• Types of data processed: Usage data (e.g., page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, time stamps, identification numbers, persons involved).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness.
• Retention and deletion: Deletion in accordance with the information in the “General information on data storage and deletion” section. Cookies are stored for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of two years).
• Legal basis: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing procedures, methods, and services:
• Integration of third-party software, scripts, or frameworks (e.g., jQuery): We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use to display or enhance the user-friendliness of our online offering). The respective providers collect the users’ IP address and can process it for the purposes of transmitting the software to the user’s browser, as well as for security purposes and for the evaluation and optimization of their offering. – We integrate software into our online offering that we retrieve from servers of other providers (e.g., function libraries that we use to display or enhance the user-friendliness of our online offering). The respective providers collect the user’s IP address and can process it for the purposes of transmitting the software to the user’s browser, for security purposes, and for evaluating and optimizing their offerings; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
• Google Fonts (provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online offering; Service provider: The Google Fonts are hosted on our server; no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
• Font Awesome (provision on own server): Display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server; no data is transmitted to the Font Awesome provider; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Changes and updates

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification. If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.